Alex Abey
Livermore, CA | alex@abeyfamily.com | 408.858.6591 https://www.linkedin.com/in/alexabey/
General Management and Go-to-Market executive with 25+ years of experience scaling enterprise software and cybersecurity businesses from early-stage through mid-market growth. Track record of owning and transforming business units up to ~$75M in revenue with full P&L responsibility across sales, product, engineering, and services.
Proven ability to drive portfolio strategy, SaaS transformation, and revenue acceleration. Successfully repositioned legacy products for growth, increased SaaS revenue mix from 36% to 62%, and built verticalized GTM models delivering measurable expansion in enterprise segments.
Experienced in M&A strategy and execution, including sourcing, business case development, diligence, and post-merger integration. Strong track record building OEM, channel, and ecosystem strategies that contribute meaningful revenue and expand market reach.
Executive Summary
Professional Experience
RWS Group (2018 – 2026) | Enterprise Content and Knowledge Management
SVP & General Manager, Content Technology | Software division of publicly traded RWS.L
• Owned global P&L (~$75M revenue, ~350 employees) across Tridion Docs, Tridion Sites, Fonto, and Propylon
• Repositioned product portfolio toward “Essential for AI” structured content framing; shifted resources from 50/50 → 85/15, driving Docs growth (6%) while stabilizing Sites.
• Led SaaS transformation: increased SaaS mix from 36% to 62%, >50% cloud migration from on-prem, 100% SaaS for new customers
• Modernized platform to cloud-native architecture, reducing cost-to-serve by ~30% and accelerating release cadence
• Transformed GTM: +25% new logos, $310K avg deal size, 30% partner-sourced deals, major wins in Pharma and Med Device as growth verticals
• Improved NPS from 21 → 37 through customer success alignment and product improvements
Key M&A:
• Fonto: Led acquisition (~$18M); secured critical SDK dependency, accelerated product modernization, integrated 30-person team
• Propylon: Sourced and co-led acquisition (~$47M); expanded into legislative and regulatory markets; sustained ~14% growth post-acquisition
SVP, Revenue (Tridion & Fonto)
• Managed ~$65M revenue business across sales, marketing, and services
• Maintained revenue and retention through organizational restructuring
• Increased pipeline (SQLs) by ~25% via BDR-led outbound model and AI-driven prospecting
• Drove cross-sell strategy inside RWS generating 30% of largest pipeline deals
ZeroFox (2015 – 2018) | SaaS, External Threat Cybersecurity
SVP, Corporate & Business Development | Joined at Series B close, eventual public exit as ZFOX, investors included NEA, Highland Capital, Intel, Redline, Silver Lake. $162M raised in total prior to exit.
• Scaled ARR from ~$5M to ~$18M during tenure
• Built partner ecosystem contributing ~15% of revenue
• Created OEM channel generating $1.5M+ ARR with partners including Experian and LifeLock
• Managed strategic data partnerships with Meta, LinkedIn, and Twitter/X supporting core product functionality
• Evaluated acquisition targets and supported corporate development strategy
Lookout (2010 – 2015) | Mobile and SaaS Enterprise Cybersecurity
VP, Business Development | Joined at Series B close, unicorn-valued private company, investors included A16Z, Accel, and Index.
• Scaled carrier OEM distribution to ~40% of consumer revenue
• Secured partnerships with AT&T, T-Mobile, and Orange including billing integration and minimum commitments
• Generated ~$15M annual revenue through bundled offerings
• Supported enterprise expansion via partnerships with Microsoft (Intune) and MDM platforms
Earlier Experience
• Motorola (Sr. Director), Good Technology (VP BD), Yahoo! (Director BD)
• Early leadership roles in mobile, enterprise software, and internet platforms
• Built strategic partnerships across carriers, OEMs, and enterprise ecosystems
Education
BA, English Literature, University of California, Davis